The ordering contractor is Sympra communications agency (Germany), which is a 3.14R agency partner within PR Nerwork (PRN) – the international network of independent PR agencies.
Tasks of the agency:
- Promote media coverage of the event;
- Organize a press tour for the event (federal and regional press from Kaluga region);
- Hold a press conference;
- Copywriting, pess kit production;
- Coordination of the event with press offices of the Kaluga region government.
MAHLE Aftermarket, the business unit specializing in spare automotive parts, uses the expertise from the series production of original equipment in its automotive aftermarket product range.