3.14R Communications agency - news
event

MAHLE Aftermarket logistics center opened in Russia.

On June 6, 2014 MAHLE Aftermarket logistics center opened in Russia near Obninsk in Kaluga region.
EVENT

Tasks of the agency:


  • maximize journalists attendance of the event (media: federal/local; automotive B2B/B2C);
  • organize press tour (journalists came from Moscow, Kaluga, Obninsk and other local towns;
  • coordinate event with the Kaluga region government press office;
  • hold press conference (translation & adaptation of presentations, simultaneous translation, mock questions, press kit & souvenirs production);
  • ensure the best possible media coverage, including TV & federal news agencies.

Results:


  • Event was attended by 63 journalists from 42 federal and regional publications;
  • Post event coverage: 104 publications, including four TV spots.
 

06-06-2014
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Contact us:

+7 (495) 788-44-07
info@314r.com
Moscow, Nizhegorodskaya st., 32,
building 16, office 419

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